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Browse the catalogue: 80 services in 18 areas
Managed IT services Your IT team without the office desk: devices, logins and servers kept running from afar All-inclusive IT support One flat monthly price covering PCs, Microsoft 365 and your servers IT helpdesk Staff report an issue via mail, portal or a Teams chat and get screen-share help fast Service desk One front door for all requests, priorities tied to the SLA, a monthly summary for the boss Round-the-clock support Engineers on standby overnight, at weekends and over public holidays Start, Business and Premium plans Monthly care starting at €890 plus VAT
Service plans and SLAs Contractual reaction times of 4 hours, 1 hour or 15 minutes System administration Logins, virtual hosts, shared drives and infected machines, all fixed through an encrypted session IT infrastructure A candid stocktake, quicker machines and desktops streamed from the cloud Network and telephony Firewall and WLAN audited, connections watched, calls handled inside Microsoft Teams Cloud and hostingNew Servers, shop hosting, S3 storage and mailboxes hosted in Austria or elsewhere in the EU Backup and recovery Copies kept off the premises, separated from the company network, restored on a schedule to prove they work
GDPR and data protection Processing register, AVV contracts and safeguards aligned with GDPR and Austria's DSG Security policies and documentation Written house rules you can hand to an auditor or use for NIS2 groundwork Security solution roll-out We pick the product, install it and tune the rule set Infrastructure security Network zones, a cleaned-up rulebase and servers with nothing needlessly exposed Application security Reviewed code and deployments that stay free of new gaps Data loss prevention (DLP) Keeps sensitive files from leaving via mail attachments, flash drives or file shares Database security Tight rights, encrypted tables and an audit trail of every query Web application firewall (WAF) Bad traffic and bots stopped before reaching your site, Shopware store or API Access control and endpoint protection MFA, Intune policies and laptops you control centrally VPN and encryption Safe tunnels for home working and BitLocker on every notebook Vulnerability scans Regular scanning with fixes prioritised by severity Antivirus and EDR Malicious activity spotted, the compromised device quarantined immediately SOC monitoring Every alert reviewed by a human, clear-cut attacks contained automatically at night too System hardening Factory defaults locked down using CIS benchmarks and BSI recommendations Safe use of AI Ground rules for what may be typed into Copilot or ChatGPT
Websites and web applications 14 services spanning one-page sites to B2B portals, with SEO, care plans and post-hack repair E-commerce and integrations Webshop wired up to BMD or RZL, Amazon, eps and Austrian Post Custom software Line-of-business tools, apps and APIs that follow your processes, not the other way round Software testing and QA Defects and slowdowns caught while they are still cheap to fix
Artificial intelligenceNew Practical AI work, from spotting the right opportunity to staff training under the AI Act Data and analytics Tidy master records, a single reporting base and invoices read in automatically IT advisory and audit A second opinion on your IT plans and on how the pieces connect Online marketing Leads followed from the ad click to the signed offer, tracked in a CRM
Software and licensing Official subscriptions for IDEs, monitoring suites and sysadmin tools Training Instructor-led online sessions for teams or individuals
No idea which step comes first? We review your setup over a remote session and email you a prioritised action list Request a review
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NIS2 readiness Check whether you fall in scope, then set up risk handling, incident reporting and proof GDPR compliance Paperwork and technical controls in order well before the DSB comes knocking Remote and hybrid work Employees reach files and programs safely wherever they happen to be working Downtime prevention Proven backups, monitoring and an emergency playbook prepared in advance
Retail and e-commerce Shopware or WooCommerce joined up with marketplaces, eps and couriers Manufacturing ERP, servers and plant network monitored so the shop floor keeps running Medical practices and healthcare Ordination software, ELGA and e-card stable, with health data locked down Construction Plans, BIM files and AVA data synced to tablets on site Logistics and transport WMS, carrier links and dispatch that survives an outage
Small businesses A well-run Microsoft 365 and help on hand, no IT hire needed Mid-sized companies Infrastructure and security under a signed service agreement Large enterprises Assigned engineers, fast reaction and reporting to your CIO Multi-site companies Identical IT at every branch, administered from one place
Your case looks different? Describe it in a few lines, and we assemble only the pieces that matter to you Send an enquiry
About us The people behind Apply and our remote-only way of working Payment Invoices, electronic formats and due dates Contact Mailboxes, our web form, plus Teams or Meet calls
Area 16 · Data, AI and advisory

Online marketing

Consider a Salzburg retailer of organic skincare running WooCommerce, with a monthly spend of €3,000 split across Google Ads and Meta. Both platforms claim a fourfold return; the company's bank balance disagrees. Apply is an IT firm rather than an advertising studio, so we neither create campaigns nor tweak bidding. Our focus is the neglected technical layer underneath: measurement, consent handling and customer relationship software. Once that is sound, it becomes clear which source of traffic funds the business and which merely flatters the statistics.

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2
offerings under this heading
Click → invoice
every sale linked back to its origin
TKG and GDPR
lawful cookies and promotional messaging
View-only
your campaigns stay untouched unless you approve

Reliable numbers first, a tidy pipeline second

An audit separates productive spend from money that leaks out along the way. A structured CRM pipeline then ensures genuine leads get a prompt answer instead of gathering dust in a shared mailbox.

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Marketing audit

With viewer rights we examine Google Analytics 4, the tag container, advertising accounts, product feeds and the consent banner. You learn what a lead and a sale truly cost in each channel, and which reported conversions do not exist in reality.

Sales funnel and CRM

Contact forms, mail, WhatsApp Business chats and business cards collected at exhibitions end up in one CRM, carrying their origin and consent status. Each lead is assigned to a named person with a due date, and reporting attributes won deals to channels.

Where leads leak out

Some drop-off is unavoidable. The costly part is not knowing the stage where most interest evaporates, since the usual reaction is bigger ad spend aimed at a problem located elsewhere.

Sluggish first page

Load time is measured on an actual smartphone. Four empty seconds on a weak mobile signal between Linz and Wels, and the visitor is back on the search results clicking a rival.

A consent banner in name only

We record which scripts run prior to any choice. Tracking that starts early invites trouble with the DSB, while a faulty Consent Mode set-up quietly deletes conversions from your statistics.

Too many form fields

Anything the sales team ignores gets removed. Position, sector and company size are pointless if a callback needs nothing beyond a name, a contact number and a line describing the need.

Alerts reach the wrong person

Every lead is routed to the CRM. At present it may sit in one employee's mailbox during her August leave, or in the account of somebody who resigned last spring.

Slow first response

A reply deadline is agreed and monitored. Homeowners comparing three bids for a new bathroom tend to sign with whoever answers first, whatever the price.

Revenue without a source

Channel data is carried through to billing. Without it you cannot say whether a buyer found you through paid search, a willhaben listing or a tip from a relative.

Try this quick self-check before increasing any ad budget. Grab your phone, submit your own contact form using invented details, then watch what happens. Is there a confirmation message, and did it avoid the junk folder? Did a colleague receive an alert? Is the lead visible in the CRM? A single failure means additional Google Ads money will vanish exactly like the money already spent.

Audit procedure

Everything is done remotely using viewer permissions. The deliverable lists recommendations in order of likely sales impact.

01

Tracking sanity check

Purchases and submissions should each register exactly once, and analytics totals should roughly match shop orders or CRM opportunities. We verify both.

02

Channel economics

Separate acquisition costs for leads and for orders, source by source. The lowest-cost leads frequently turn out to generate the smallest turnover.

03

Posing as a prospect

We send test enquiries from mobile and desktop, recording delivery, captured consents and the time until somebody responds.

04

Ranked recommendations

For every issue we state its likely effect and the work required. Most audits uncover quick repairs that take a few hours and pay back within days.

Frequently asked questions

No, and we make that clear from the outset. We handle tags, consent, integrations, CRM and page speed. Cooperation with your agency is straightforward, and agencies often perform better once they optimise on trustworthy numbers.

Put simply, section 165 of the Telecommunications Act 2021 (TKG) only permits non-essential cookies once the visitor agrees, and explanations must be plain. Data protection authorities also expect declining to be as effortless as agreeing. We configure your chosen consent management platform, align Consent Mode with it and write up the set-up so your data protection officer or an inquiring partner can review it. Genuinely ambiguous cases belong with a lawyer.

Under the TKG, advertising sent by mail, SMS or messenger apps normally needs opt-in beforehand; existing customer relationships allow only limited exceptions. Knowing a mobile number from a previous phone enquiry does not count as permission. Our CRM set-up stores WhatsApp, newsletter and sales permissions as separate records, each with a timestamp and the exact text agreed, ready as evidence.

It does, although parts of the picture stay blurred. With no CRM, a lead cannot be traced to a settled invoice, so channel performance is partly guesswork. Introducing a basic CRM then normally becomes recommendation number one, well before spending more on ads.

Glaring errors such as a broken form or confirmations caught by spam filters are repaired fast with immediate effect. A redesigned pipeline and full attribution require several weeks of fresh data before meaningful comparisons are possible. Promises about search rankings or sales growth percentages are not something we make. Work is charged at €110 per hour plus VAT or as an agreed lump sum.

Related areas

All services
Area 09 Websites and web applications Quick-loading pages with forms that deliver Area 10 E-commerce and integrations Shop orders passed straight to bookkeeping Area 14 Data and analytics Dashboards combining every business figure Solution Retail and e-commerce End-to-end IT for online sellers

Where are your leads going missing?

Name the channels you use and whatever seems off in the statistics. We will review the tracking and act as a prospect ourselves, from first click to first reply.

Availability
Monday to Friday, 8:00-17:00 Austrian time (CET/CEST), reply within one working day
Meetings
By video on Microsoft Teams or Google Meet

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