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B2B platform

In business-to-business trade, a standard online shop runs out of road quickly. It does not grasp that each customer has its own price list, that an order may need approval from the purchasing manager, or that a plumbing firm can buy on account up to an agreed limit. That is why many wholesalers still take orders by phone, email and messaging apps, and the sales reps key them into the ERP in the evening. Suppose a sanitary wholesaler in Linz supplies 1,100 installers from two warehouses in Upper and Lower Austria. Its B2B platform has to apply precisely the terms the sales team carries in its head today, without exception and at any hour.

Send an enquiry Inclusions overview
Prices from the ERP
customer prices, discounts and tiers
Approvals
orders above budget go to purchasing
Credit limit
open items taken into account live
E-invoicing
ebInterface or PEPPOL on request

Everything this covers

A B2B platform reflects your sales rules, not the other way round. These features are part of most projects.

Settle the details with an engineer

Terms straight from the ERP

Customer-specific prices, discount groups, volume tiers and promotions are taken from BMD, Mesonic WinLine, Business Central or SAP Business One. The platform never calculates on its own; it displays what the ERP decides.

Company accounts with roles

Several users per customer: fitters who fill baskets, a purchasing lead who approves, and accounts staff who see invoices and open items.

Fast reordering

Order by item number, upload a list from Excel, repeat previous orders and keep lists per site or project, so professionals are done in seconds.

Availability and delivery

Stock per warehouse, delivery dates based on the route plan or collection from the depot, partial deliveries and tracking for parcel goods.

Credit limits and payment terms

Purchase on account up to the agreed limit, a warning when it is exceeded, individual payment terms and, for new customers, card payment or eps instead.

Documents and e-invoices

Order confirmations, delivery notes and invoices in the customer account, optionally as ebInterface files or sent via PEPPOL to customers who process electronic invoices.

Our working method

The heaviest lifting is seldom the interface. It lies in whether the rules inside the ERP are complete and consistent.

01

Tidy up the terms

With sales and accounts we check where prices and discounts are maintained today. Special deals that only exist in a rep’s memory get entered into the ERP.

02

Interface and data model

We decide which data flows at what frequency: prices, stock, open items, orders. Then we build the connection and test it with real customer data.

03

Pilot with selected customers

Ten to twenty customer companies order in parallel through the platform and their usual channel for a few weeks. Any gap between platform and invoice shows up immediately.

04

Roll-out and field sales

All customers are activated, the field team is trained over video so they actively recommend the platform, and we analyse which customers still phone in orders and why.

A price on the platform that differs from the invoice destroys trust within a week. If the platform applies discounts by its own logic and the ERP by another, the customer notices on the first invoice and goes back to ordering through the sales rep. The rule is simple: the ERP sets the price, the platform displays it. That is why the first phase goes into putting the terms in the ERP in order, even though none of it is visible from outside.

Frequently asked questions

With few customer groups and simple discounts, often yes. Shopware, for instance, ships with extensive B2B features. Once individual prices, approval flows and credit limits come together, we check whether the extension holds up or whether a custom solution works out cheaper.

That depends on the ERP. The aim is real-time lookups or a sync every few minutes. For systems without an API we work with regular exports and show the data timestamp openly.

No, it gains time. When routine orders go through the platform, reps can focus on advice, new products and new customers. Many platforms also show the sales team what their customers are ordering online.

Yes, with their own price list, delivery terms and correct VAT treatment for intra-EU supplies. The customer VAT identification number is validated and stored.

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Plan your B2B platform

Tell us your ERP, the number of trade customers and how orders arrive today. We will reply within one working day with a suggested starting point.

Availability
Monday to Friday, 8:00-17:00 Austrian time (CET/CEST), reply within one working day
Meetings
By video on Microsoft Teams or Google Meet

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