Service · Websites and web applications

Corporate website

Corporate website projects tend to open with a fuzzy request for something “fresher”. Look closer and you find concrete frustrations that were never put on paper. CVs pile up unsorted in an HR inbox, the sales team has no idea which contact form produces orders, the board would like to showcase its ESG reporting, and every press item sits in a queue with IT. Consider an automotive parts maker in Steyr employing 180 people across two plants and supplying clients in Germany and Italy. Every department brings its own agenda and speaks to a different set of readers. Our job is to organise all of that into a site that runs smoothly without constant intervention. Swapping the font would solve none of it.

Four audiences
customers, applicants, suppliers, press
Multilingual
German, English and further languages
WCAG 2.1 AA
as the accessibility benchmark
Editing rights
graded by department

Everything this covers

We organise the site around what visitors come to do, not around the org chart. These components are part of it.

Settle the details with an engineer

Information architecture

We analyse the current site, search queries and the questions that arrive by email, then derive navigation and page types from them. The result is a sitemap every department signs off before design begins.

Careers section

Job ads with structured data for job boards and search engines, the salary information Austrian law requires in vacancy notices, and applications that go straight to your recruiting tool or a protected mailbox.

Press and sustainability

Press releases, an image library with usage rights, contacts and downloads such as sustainability reports, all maintained by the communications team without going through IT.

Suppliers and purchasing

Purchasing terms, certification requirements and a registration form for new suppliers that asks for the necessary documents up front.

Languages and locations

Language versions with their own URLs and hreflang, a page for each plant and a translation interface if you work with an agency.

Accessibility and legal notices

Built to WCAG 2.1 AA with adequate contrast, keyboard operation and alt text, plus an imprint under the ECG with media law disclosure, a privacy notice and a consent banner compliant with TKG 2021.

Roles and approval

Each department maintains its own area while communications approves. The site stays current without a single person becoming a bottleneck.

Our working method

On corporate sites, alignment between teams sets the pace. That is why we fix the dates when departments have their say right at the start.

01

Talks with departments

Short video calls with sales, HR, purchasing and communications. Each names its three most important tasks for the site and the metric it uses to judge success.

02

Sitemap and wireframes

The talks produce navigation, page types and colourless layouts. Changes are cheap at this point and expensive later.

03

Design, build, content

A design system and its implementation in the CMS, while departments revise their copy in parallel. Content from the old site that is still needed gets carried over.

04

Testing and launch

Checks for accessibility, speed and forms, redirects for every old URL, editor training over Teams and a launch with a fallback plan.

Decision by committee is what derails corporate sites most often. If eight people have to agree on every detail, the menu gradually collects sections that matter to one internal team and to no outside reader, and launch slips by a season or two. A better set-up gives final say to a single owner, while a wider circle is asked for input at three agreed moments: the sitemap, the visual design and the pre-launch review. We settle these roles during week one.

Frequently asked questions

The BaFG mainly covers online shops and certain digital services for consumers. A purely informational site for an industrial firm usually falls outside it. We still recommend WCAG 2.1 AA because it makes the site easier for everyone to use. In borderline cases a legal review is worthwhile.

That depends on your needs. WordPress or TYPO3, which is widely used in Austria, suit many companies. With many languages and locations, a headless CMS can make sense. We explain our choice in the quote.

Applications do not belong in a general mailbox that many people can open. We route them encrypted to your recruiting tool or a dedicated mailbox with restricted access and set deletion periods agreed with your data protection adviser.

Content, images and URLs that work well are of course carried over. Analysis before the project shows which pages people actually visit. It is often less than a third.

Workshops, design presentations and training take place over Microsoft Teams or Google Meet, and feedback is collected directly in the draft. That saves travel and keeps meetings short.

Let us plan your new corporate website

Tell us briefly about company size, languages and the main problems with the current site. We will suggest a first video call within one working day.

Availability
Monday to Friday, 8:00-17:00 Austrian time (CET/CEST), reply within one working day
Meetings
By video on Microsoft Teams or Google Meet

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