Service · Websites and web applications

Landing page

Paid campaigns written off as failures frequently point their traffic at the front page, or at a general page that was never meant to convert anyone. People click with one particular promise in mind and land on a full navigation bar, half a dozen offers and nothing telling them what to do. A landing page closes that gap: it picks up the promise made in the ad, backs it up and offers exactly one action. Picture a heating installer from St. Pölten promoting the replacement of old gas boilers with heat pumps in autumn. The ad talks about heating bills, regional subsidies and a free initial check. The landing page has to be about exactly that and end with a short form to request an appointment, not with the full list of everything the business does.

One goal
a single action per page
Two variants
for an A/B test from the outset
Tracking
only after consent, still measurable
Cost per enquiry
as the headline metric in reporting

Everything this covers

A landing page is quick to build and just as quick to spoil. These elements decide whether clicks turn into enquiries.

Settle the details with an engineer

The message from the ad

Headline, benefits and proof echo the wording of the ad group. Each campaign theme gets its own page or at least its own headline, so the step from ad to page feels seamless.

A layout that answers objections

Roughly what does it cost, how long does it take, who does the work, what happens after I submit? We answer these questions on the page before anyone has to ask.

A form with few fields

Only the details you really need for the first call back, readable error messages and a confirmation page that explains what comes next.

Measurement with consent

Conversion tracking for Google Ads and Meta, loaded through a consent banner in line with section 165 TKG 2021 and using consent mode, so reports stay meaningful even without full opt-in.

Speed on a phone

Most clicks come from mobiles. We keep the page light, lazy-load images and skip sliders and videos that hold up rendering.

Variants and tests

Two versions with a different headline or offer run side by side. Once there are enough visits, the number of enquiries decides, not personal preference.

Our working method

A landing page can be live within days. The real work starts afterwards, once the first figures come in.

01

Understand the campaign

We review the ads, keywords, audience and budget and agree what counts as success: a call-back request, a booking, a download.

02

Copy and draft

The copy comes first with headline, arguments and form, then the layout. You approve both in a single round.

03

Build and tracking

The page is built with form, consent banner and tracking, test enquiries are sent from several devices, and we confirm each one reaches your CRM or inbox.

04

Review and improve

After two to four weeks we compare the variants, look at which form field people abandon and adjust the page or the ad accordingly.

More prospects are lost in the form than anywhere else on the page. An unnecessary mandatory box, a bot check that stalls on mobile data, or a validation error that clears every entry can make many people abandon right before sending. Ahead of go-live we complete the form on a range of phones, deliberately entering both correct and faulty data. Once traffic flows, field-level analytics tell us exactly where people quit.

Frequently asked questions

Because it was written for other jobs: informing, linking and ranking in search. A landing page pursues one aim and drops everything that distracts from it. The difference usually shows up directly in the cost per enquiry.

Yes, and we recommend it, for instance under its own path on your website. That looks more trustworthy than an unfamiliar domain and makes measurement simpler.

The campaigns themselves belong to online marketing. We can coordinate both or work alongside your current agency. What matters is that ad and page are steered by the same figures.

As long as the campaign runs and the numbers hold up. Seasonal offers such as boiler replacement or a winter check are archived after the promotion so that no outdated promises stay online.

A landing page for your campaign

Describe the offer, audience and channel of your campaign. We will get back to you within one working day with questions and a timeline.

Availability
Monday to Friday, 8:00-17:00 Austrian time (CET/CEST), reply within one working day
Meetings
By video on Microsoft Teams or Google Meet

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